As an insurance broker, you have a lot of options when it comes to the types of insurance you offer and the industries you serve. You can try to be a generalist and offer a wide range of insurance products to a variety of clients, or you can specialize in a niche market. While being a generalist is often beneficial in some ways, there are significant advantages to focusing on a specific niche, like the fitness industry or even better, CrossFit.
If you’re an insurance broker, keep reading to learn why it’s smart to specialize in niche markets, including fitness.